While very diverse, my aesthetic approach often involves distinct sense of play and global vision, aiming to put the fun in functional. Strategically, our work aims to elevate brands offerings by distilling core messaging down to its clearest and fresh visual values. While very diverse, our aesthetic approach often involves distinct sense of play, aiming to put the fun in functional.Our aim is to investigate the processes of type design — and design itself — as a non-dogmatic practice. Stressing the form, stretching the concepts up to corrupting rules and misuse of tools. We like to conceive typography as system and medium. Strategically, our work aims to elevate brand offerings by distilling core messaging down to its clearest and freshest visual form.
CANADIAN CLUB
COCKTAIL GUIDE
Distinctive, rich and classy. Words to describe the flavours of Canadian Club, or to describe the design of this…
SUCHAN McQUAID
WEALTH MANAGEMENT
BRAND DEVELOPMENT
Suchan McQuaid Wealth Management, a division of London Life, was in need of a new a fresh look. To match the feel and…
TPS HOCKEY
PRODUCT CATALOGUE
Okay, your client calls and says “We have access to Rick Nash of Columbus Blue Jackets and Henrik Lundqvist Of New York…
News
March 25, 2020
How to Trust your Intuition when You’re Making a Decision
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…
March 22, 2020
Everyday inspired by the Beauty of the Mountains
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…
March 20, 2020
How to Appreciate the Little Things in Life and be Happy
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…
March 18, 2020
Capture the Beauty of Nature through Photography
Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women…
March 7, 2020
How to Be in the Flow and Create Something Beautiful
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…