Some projects are close to your heart and this one strikes a chord for us. This 180-page branding manual lays out each and every standard for the MGD brand. It contains logo and colour usage, copy and font treatments, graphic standards for all advertising and POS materials and image usage/suggestions. Not only did it give all that, but also included ALL layered art files for marketing materials. After sending this manual to approximately 25 countries, the main goal was achieved; global unity for the brand.
